Ford looks to dealers to help it compete with Tesla on EVs

Written By Tony Scida

Ford has been in the news a lot lately for its moves in the EV space as well as for comments from its CEO Jim Farley. Most recently, Farley said Ford would look to its dealer network to help it grow sales across traditional and EV models.

The Michigan auto giant is asking its 3,000 dealers to invest up to seven figures to adapt to selling new electric models.

Read Ford’s latest comments and get the details of its new EV certification program for dealers at CNBC.

Tony Scida
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